How Much Should You Charge for Design? A Look at Freelance Pricing Trends in 2025

Freelance design pricing

Putting a freelance design pricing has never been simple. How do you quantify creativity, intuition, and expertise? To shed light on this question, Folyo, a freelance design job board, surveyed 209 experienced remote graphic designers about their rates across various services — offering a realistic view of what clients can expect to pay.

The Price of a Logo

The largest group of designers (30%) reported charging between $500 and $1,000 for a logo, while Folyo estimates a “fair” rate at around $1,200.Although 24% of respondents charge below $500, the study notes that lower prices often reflect less experience or limited quality — a reminder that design is both craft and strategy, not a commodity.

The Value of a Homepage

When it comes to website design, 31% of designers charge between $1,000 and $2,500 for a homepage alone, with higher-end projects reaching $5,000 for a full, polished layout (excluding coding). The study suggests that $1,900 represents a fair middle ground for solid homepage design.

Full Website Projects

A simple but fully designed website — including a homepage, page templates, and one or two additional layouts — typically costs at least $4,000, depending on complexity and creative direction.These figures apply to design only, not development or backend work, emphasizing how design remains one of the most intellectually demanding and creative aspects of a digital project.

Why It Matters

Pricing transparency helps both designers and clients value the creative process more realistically. Beyond aesthetics, design is problem-solving — aligning strategy, communication, and emotional impact. Fair pricing ensures that creative work remains sustainable and respected.

Written by Otávio Santiago, a designer crafting visual systems that move between the tactile and the digital. His work combines motion, branding, and 3D exploration with a poetic sense of structure.