Kitsch and Elegance calendar design, That Blends Art, Fashion, and Everyday Beauty

TCS Graphic, the distinguished printing house based in Belo Horizonte, unveils a bold and visionary project — Kitsch and Elegance calendar design. Conceived under the creative direction of Otávio Santiago, this edition celebrates artistic experimentation, blending visual storytelling, local identity, and fashion culture into a singular visual experience.

The project brings together some of Belo Horizonte’s most influential fashion figures, forming a collective that bridges craftsmanship, concept, and contemporary aesthetics. Through a series of striking images captured by Mineral Studio, the calendar redefines the everyday, viewing it through a kitsch-inspired lens that elevates the ordinary to the extraordinary.

Each page transforms familiar moments into vivid tableaux of contrast and beauty — the mundane adorned with elegance, the nostalgic reimagined as modern. The result is a visual narrative that pays homage to the textures, colors, and contradictions that define both Brazilian culture and global fashion dialogue.

Kitsch and Elegance embodies Santiago’s distinctive approach: the art of turning design into emotion. Through playful irony and visual sophistication, the calendar blurs boundaries between art direction and lived experience — a statement piece that is as collectible as it is conceptual.

Written by Otávio Santiago, designer and creative director exploring the intersections of fashion, culture, and visual storytelling.